The companies within our group develop and produce detergents and cleaning products as well as air fresheners. Within our organization we employ more than 200 people at the locations Herrenberg and Lemgo (Germany), Chur (Switzerland) and Istanbul (Turkey).
our mission statement
- Our development approach incorporates environmental and societal considerations.
- Sustainability is important to us.
- We treat one another with respect and take a constructive approach.
- We encourage the continued professional development of all employees.
- We act in a socially responsible manner and ensure good working conditions across all divisions.
- Our success is attributable to all of our employees.
- Our responsible economic approach secures our future.
our guiding principles
- We are a reliable partner for our customers across the globe.
- We develop innovative product ideas for, and with, our customers.
- We manufacture high-quality products based on our longstanding experience.
- Our focus is on premium products for niche markets.
- We act quickly and flexibly in a chain organisation.
- Our strength lies in the variety of solutions and services available within our corporate group.
Board of directors
Born in 1947, studied as an industrial clerk for business and market economy (BA) following an apprenticeship at colordruck in Baiersbronn. He later took over sales management tasks as authorised signatory at colordruck, where he later became Managing Director and ran the company for 23 years until his retirement. He has had links with Buck Chemie GmbH since 1974. Herbert Klumpp now works as a corporate consultant and has been a non-executive member of the Board of Directors since 2013.
Born in 1953, was CEO of Buck Group from 2013 until he retired in 2015. He studied chemical engineering in Aachen/Jülich. He joined Buck-Chemie GmbH in Herrenberg in 1978 and was Managing Director of the company from 1985 to 2015. He has been a member of the Board of Directors since 2013.
Dr. Jürgen Riegl
Born in 1956, law studies in Tübingen and Freiburg. After completing the doctorate, he joins the tax administration of the state of Baden-Württemberg. Since 1989 self-employed lawyer specializing in corporate and commercial law. Dr. Jürgen Riegl has been a legal advisor to Buck since 2000. He has been a member since 2019 and Chairman of the Board of Directors since 2022.
Born in 1968, studied political science in Istanbul. Following various positions at Kraft and Danone in Turkey, she has worked for Buck Avrasya Ltd. since 2014. She has been Managing Director there and head of the New Markets Division since 2015.
Born in 1971, studied economics in Chur, Switzerland, and is a qualified chartered accountant. Following his career at PricewaterhouseCoopers, he worked in various senior management positions in finance and accounting at a number of international industrial enterprises. Since 2014, he has been Managing Director of Buck Group AG and the Buck Group.
Born in 1966, trained as a chemical technician and industrial clerk at Henkel, where he worked and held several different positions. In 2000, he moved into the management of various companies in the chemicals sector. He has had a holding in Messing & Keppler GmbH since 2003 and was appointed Managing Director of ORO-Produkte Marketing International GmbH in 2007. He is head of the Sales Private Label and Production Liquids divisions.
born in 1988, studied chemistry at the Eberhard Karls University in Tübingen and holds a degree in chemistry. Before and during his studies, Carsten Jaeschke already worked as an intern and working student for the companies Buck-Chemie GmbH and Geting Solutions GmbH. After various positions as scientist, development engineer and project manager, he joined the Buck Group as project manager in 2020. Since 2021, he has been managing director of Buck Industries GmbH.
Our long-established reputation is built on creativity and ingenuity. The powerhouse behind our innovative projects is the Research & Development division in Herrenberg.
We liaise with technical colleges, universities and research institutes to ensure that we always keep abreast of the latest technological developments. In addition to knowledge and skills in the chemicals field, we also focus on processing and packaging technologies.
The result of our innovative strength: we have created more than 50 patent families in Europe and over 15 other countries to date. A number of industrial design and design patents round off our portfolio of intellectual property rights.
The swabian tinkerer and chemist Karl Buck invented the first WC-cleaning block and, aged 54, took the brave step of founding our company. His wife sold the first WC-cleaning blocks at her chemist’s store in Stuttgart. Buck-Chemie was set up in 1966 to begin industrial-scale production of the WC blocks. The company has grown steadily from that time onwards. Following Karl Buck’s death in 2010, the company was reorganised under the umbrella of Buck Group AG 2013, with a new forward-looking strategy.
The origins of Buck Group date back to Karl Buck, who founded Buck-Chemie.
the creation of Buck-Chemie GbmH
Karl Buck was a chemical engineer who in his spare time developed various products for his wife, Anna Buck, who ran a pharmacy. During the 1950s, when the standard toilet-cleaning product was concentrated hydrochloric acid, he began researching a safer method of cleaning. The result: the predecessor of today’s WC cleaning block – a product to be hung in the toilet, distributing cleansing power with each flush. It was registered with the German patent and trade mark office in 1965 as “WC-66”. This laid the foundation for Buck-Chemie GmbH, which Karl Buck founded in 1966. He worked at the company for the rest of his life.
about Karl Buck
Karl Buck was born on July 24th, 1912 in Stuttgart-Feuerbach. His life was shaped mainly by his experiences in the period after WWI, as well as his time as a soldier and as a prisoner of war during the second world war. Buck was a trained lab technician and chemical engineer.
Karl Buck was actively involved in shaping the company’s fortunes right up until his death on October 16th, 2010 at the age of 98.
Wastepipe cleaners, WC-
cleaners, drain cleaners
and washing additives
Our powders production specialises in mixing and bagging non-liquid detergents and cleaning products, as well as industrial blends, in the form of the automated packaging of powder and bulk goods in sachets weighing 15 -500 g, in collapsible boxes weighing 150 - 500 g and in 0.5 -1 kg bottles or containers weighing 1- 25 kg.
descaling agents, WC-
products and appliance
Our liquids production specialises in mixing and filling fluid and viscous substances in volumes of 100 to 10,000 litres. Our filling capacity ranges from manual filling with batch sizes beginning at 500 units to fully-automated filling of more than 3,500 units per hour. Highly efficient machines developed using state-of-the art technologies can handle filling volumes of 25 ml to 5,000 ml.
WC-fragrance blocks, cleaning blocks and descalants
Our solids production specialises in manufacturing solid products using innovative extrusion processes and combining these with other new technologies such as compacting by means of compression technology.
Our production facilities comply with the highest quality standards.
All production facilities are certified according to DIN EN ISO 9001 (quality management), DIN EN ISO 14001 (environmental management), IFS HPC (quality and safety) as well as A.I.S.E. guidelines (voluntary undertaking to comply with the “sustainable washing and cleaning charter”).
We manufacture in Germany in compliance with all German environmental and product safety laws.
Are you about to embark on a degree or professional training course, or are you planning the next step in your career? Welcome to our group of companies. Exciting national and international opportunities await you!
Messing & Keppler (Lemgo / Bielefeld area)
- Mitarbeiter im Einkauf (m/w/d)
- Schichtleiter Produktion im 2-Schichtbetrieb (m/w/d)
- Chemikant / Chemiefacharbeiter / Produktionsfachkraft Chemie (m/w/d) in Vollzeit
- Industriemechaniker / Mechatroniker (m/w/d)
- Produktionsmitarbeiter (m/w/d) in Vollzeit
Oro (Lemgo / Bielefeld area)
Working for us
Why Buck Group?
We are not a listed company, driven by quarterly results, but a group of companies with a common long-term goal. Even following the death of company founder, Karl Buck, the Buck-Group has continued to be run like a family business. The positive effects of this approach are evident in our corporate culture and the way we do business.
Long-term goals are especially important to us where our staff are concerned: we want to provide lifelong opportunities. We encourage education and training, as well as facilitating a variety of options for working in different areas within the company group – all in the fascinating, hands-on consumer goods sector.
What we have to offer
- Secure jobs
- Attractive salaries
- Long-term prospects
- Education and further training
- Varied options for working within the Buck Group
- Flexible working-time models
- Additional benefits, such as social rooms, company events, etc.
Our work makes a difference, both for our company and for our clients. We truly embody the values and maxims of our guiding principles. As such, maintaining our existing sites and jobs is our top priority.
Messing & Keppler
Im Hengstfeld 47
Phone: +49 5261 28862-0
Fax: +49 5261 28862-10
info [at] messing-keppler.de
Im Hengstfeld 47
Phone: +49 5261 28893-0
Fax: +49 5261 28893-48
info [at] oro-marketing.de
Buck Avrasya Ltd. Şti
Alemdağ. Yanyol Cad.
SBK İş Merkezi No:5 D:3 Üsküdar
Phone: +90 216 7061893
Fax: +90 216 4434655
info [at] buckavrasya.com buckavrasya.com
Legal notice / Desclaimer
Buck Group AG
Phone: +41 (0)44 860 00 66
info [at] buck-group.com
Exclusion of liabilty
While the information contained on this website was compiled with the utmost care, we do not accept any liability for the accuracy and precision of the information contained herein.
We shall not accept any liability whatsoever for third-party content on linked websites. Buck Group AG expressly distances itself from any illegal and unethical content on linked websites.
The contents of this website are subject to copyright protection. Any use for commercial or other non-private purposes is subject to the consent of Buck Group AG.
1. An overview of data protection
The following information will provide you with an easy to navigate overview of what will happen with your personal data when you visit this website. The term “personal data” comprises all data that can be used to personally identify you. For detailed information about the subject matter of data protection, please consult our Data Protection Declaration, which we have included beneath this copy.
Data recording on this website
Who is the responsible party for the recording of data on this website (i.e., the “controller”)?
How do we record your data?
We collect your data as a result of your sharing of your data with us. This may, for instance be information you enter into our contact form.
Other data shall be recorded by our IT systems automatically or after you consent to its recording during your website visit. This data comprises primarily technical information (e.g., web browser, operating system, or time the site was accessed). This information is recorded automatically when you access this website.
What are the purposes we use your data for?
A portion of the information is generated to guarantee the error free provision of the website. Other data may be used to analyze your user patterns.
What rights do you have as far as your information is concerned?
You have the right to receive information about the source, recipients, and purposes of your archived personal data at any time without having to pay a fee for such disclosures. You also have the right to demand that your data are rectified or eradicated. If you have consented to data processing, you have the option to revoke this consent at any time, which shall affect all future data processing. Moreover, you have the right to demand that the processing of your data be restricted under certain circumstances. Furthermore, you have the right to log a complaint with the competent supervising agency.
Please do not hesitate to contact us at any time if you have questions about this or any other data protection related issues.
Analysis tools and tools provided by third parties
There is a possibility that your browsing patterns will be statistically analyzed when your visit this website. Such analyses are performed primarily with what we refer to as analysis programs.
For detailed information about these analysis programs please consult our Data Protection Declaration below.
We are hosting the content of our website at the following provider:
This website is hosted externally. Personal data collected on this website are stored on the servers of the host. These may include, but are not limited to, IP addresses, contact requests, metadata and communications, contract information, contact information, names, web page access, and other data generated through a web site.
The external hosting serves the purpose of fulfilling the contract with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of secure, fast, and efficient provision of our online services by a professional provider (Art. 6(1)(f) GDPR). If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TTDSG, insofar the consent includes the storage of cookies or the access to information in the user's end device (e.g., device fingerprinting) within the meaning of the TTDSG. This consent can be revoked at any time.
Our host(s) will only process your data to the extent necessary to fulfil its performance obligations and to follow our instructions with respect to such data.
We are using the following host(s):
Init7 (Schweiz) AG
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract mandated by data privacy laws that guarantees that they process personal data of our website visitors only based on our instructions and in compliance with the GDPR.
3. General information and mandatory information
The operators of this website and its pages take the protection of your personal data very seriously. Hence, we handle your personal data as confidential information and in compliance with the statutory data protection regulations and this Data Protection Declaration.
Whenever you use this website, a variety of personal information will be collected. Personal data comprises data that can be used to personally identify you. This Data Protection Declaration explains which data we collect as well as the purposes we use this data for. It also explains how, and for which purpose the information is collected.
We herewith advise you that the transmission of data via the Internet (i.e., through e-mail communications) may be prone to security gaps. It is not possible to completely protect data against third-party access.
Information about the responsible party (referred to as the “controller” in the GDPR)
The data processing controller on this website is:
Buck Group AG
Phone: +41 44 8600066
E-mail: info [at] buck-group.com
The controller is the natural person or legal entity that single-handedly or jointly with others makes decisions as to the purposes of and resources for the processing of personal data (e.g., names, e-mail addresses, etc.).
General information on the legal basis for the data processing on this website
Information on data transfer to the USA and other non-EU countries
Among other things, we use tools of companies domiciled in the United States or other from a data protection perspective non-secure non-EU countries. If these tools are active, your personal data may potentially be transferred to these non-EU countries and may be processed there. We must point out that in these countries, a data protection level that is comparable to that in the EU cannot be guaranteed. For instance, U.S. enterprises are under a mandate to release personal data to the security agencies and you as the data subject do not have any litigation options to defend yourself in court. Hence, it cannot be ruled out that U.S. agencies (e.g., the Secret Service) may process, analyze, and permanently archive your personal data for surveillance purposes. We have no control over these processing activities.
Revocation of your consent to the processing of data
A wide range of data processing transactions are possible only subject to your express consent. You can also revoke at any time any consent you have already given us. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation.
Right to object to the collection of data in special cases; right to object to direct advertising (Art. 21 GDPR)
IN THE EVENT THAT DATA ARE PROCESSED ON THE BASIS OF ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA BASED ON GROUNDS ARISING FROM YOUR UNIQUE SITUATION. THIS ALSO APPLIES TO ANY PROFILING BASED ON THESE PROVISIONS. TO DETERMINE THE LEGAL BASIS, ON WHICH ANY PROCESSING OF DATA IS BASED, PLEASE CONSULT THIS DATA PROTECTION DECLARATION. IF YOU LOG AN OBJECTION, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE ARE IN A POSITION TO PRESENT COMPELLING PROTECTION WORTHY GROUNDS FOR THE PROCESSING OF YOUR DATA, THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PURPOSE OF THE PROCESSING IS THE CLAIMING, EXERCISING OR DEFENCE OF LEGAL ENTITLEMENTS (OBJECTION PURSUANT TO ART. 21(1) GDPR).
IF YOUR PERSONAL DATA IS BEING PROCESSED IN ORDER TO ENGAGE IN DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR AFFECTED PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING AT ANY TIME. THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS AFFILIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).
Right to log a complaint with the competent supervisory agency
In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory agency, in particular in the member state where they usually maintain their domicile, place of work or at the place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other administrative or court proceedings available as legal recourses.
Right to data portability
You have the right to demand that we hand over any data we automatically process on the basis of your consent or in order to fulfil a contract be handed over to you or a third party in a commonly used, machine readable format. If you should demand the direct transfer of the data to another controller, this will be done only if it is technically feasible.
Information about, rectification and eradication of data
Within the scope of the applicable statutory provisions, you have the right to at any time demand information about your archived personal data, their source and recipients as well as the purpose of the processing of your data. You may also have a right to have your data rectified or eradicated. If you have questions about this subject matter or any other questions about personal data, please do not hesitate to contact us at any time.
Right to demand processing restrictions
You have the right to demand the imposition of restrictions as far as the processing of your personal data is concerned. To do so, you may contact us at any time. The right to demand restriction of processing applies in the following cases:
- In the event that you should dispute the correctness of your data archived by us, we will usually need some time to verify this claim. During the time that this investigation is ongoing, you have the right to demand that we restrict the processing of your personal data.
- If the processing of your personal data was/is conducted in an unlawful manner, you have the option to demand the restriction of the processing of your data in lieu of demanding the eradication of this data.
- If we do not need your personal data any longer and you need it to exercise, defend or claim legal entitlements, you have the right to demand the restriction of the processing of your personal data instead of its eradication.
- If you have raised an objection pursuant to Art. 21(1) GDPR, your rights and our rights will have to be weighed against each other. As long as it has not been determined whose interests prevail, you have the right to demand a restriction of the processing of your personal data.
If you have restricted the processing of your personal data, these data – with the exception of their archiving – may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to protect the rights of other natural persons or legal entities or for important public interest reasons cited by the European Union or a member state of the EU.
SSL and/or TLS encryption
For security reasons and to protect the transmission of confidential content, such as purchase orders or inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption program. You can recognize an encrypted connection by checking whether the address line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.
If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.
Rejection of unsolicited e-mails
We herewith object to the use of contact information published in conjunction with the mandatory information to be provided in our Site Notice to send us promotional and information material that we have not expressly requested. The operators of this website and its pages reserve the express right to take legal action in the event of the unsolicited sending of promotional information, for instance via SPAM messages.
4. Recording of data on this website
Our websites and pages use what the industry refers to as “cookies.” Cookies are small data packages that do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or they are permanently archived on your device (permanent cookies). Session cookies are automatically deleted once you terminate your visit. Permanent cookies remain archived on your device until you actively delete them, or they are automatically eradicated by your web browser.
In some cases, it is possible that third-party cookies are stored on your device once you enter our site (third-party cookies). These cookies enable you or us to take advantage of certain services offered by the third party (e.g., cookies for the processing of payment services).
Cookies have a variety of functions. Many cookies are technically essential since certain website functions would not work in the absence of the cookies (e.g., the shopping cart function or the display of videos). The purpose of other cookies may be the analysis of user patterns or the display of promotional messages.
Cookies, which are required for the performance of electronic communication transactions, or for the provision of certain functions you want to use (e.g., for the shopping cart function) or those that are necessary for the optimization (required cookies) of the website (e.g., cookies that provide measurable insights into the web audience), shall be stored on the basis of Art. 6(1)(f) GDPR, unless a different legal basis is cited. The operator of the website has a legitimate interest in the storage of required cookies to ensure the technically error free and optimized provision of the operator’s services. If your consent to the storage of the cookies and similar recognition technologies has been requested, processing occurs exclusively on the basis of the consent obtained (Art. 6(1)(a) GDPR and § 25 (1) TTDSG); this consent may be revoked at any time.
You have the option to set up your browser in such a manner that you will be notified any time cookies are placed and to permit the acceptance of cookies only in specific cases. You may also exclude the acceptance of cookies in certain cases or in general or activate the delete function for the automatic eradication of cookies when the browser closes. If cookies are deactivated, the functions of this website may be limited.
In the event that third-party cookies are used or if cookies are used for analytical purposes, we will separately notify you in conjunction with this Data Protection Policy and, if applicable, ask for your consent.
Server log files
The provider of this website and its pages automatically collects and stores information in so-called server log files, which your browser communicates to us automatically. The information comprises:
- The type and version of browser used
- The used operating system
- Referrer URL
- The hostname of the accessing computer
- The time of the server inquiry
- The IP address
This data is not merged with other data sources.
This data is recorded on the basis of Art. 6(1)(f) GDPR. The operator of the website has a legitimate interest in the technically error free depiction and the optimization of the operator’s website. In order to achieve this, server log files must be recorded.
Request by e-mail, telephone, or fax
If you contact us by e-mail, telephone or fax, your request, including all resulting personal data (name, request) will be stored and processed by us for the purpose of processing your request. We do not pass these data on without your consent.
These data are processed on the basis of Art. 6(1)(b) GDPR if your inquiry is related to the fulfillment of a contract or is required for the performance of pre-contractual measures. In all other cases, the data are processed on the basis of our legitimate interest in the effective handling of inquiries submitted to us (Art. 6(1)(f) GDPR) or on the basis of your consent (Art. 6(1)(a) GDPR) if it has been obtained; the consent can be revoked at any time.
The data sent by you to us via contact requests remain with us until you request us to delete, revoke your consent to the storage or the purpose for the data storage lapses (e.g. after completion of your request). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.
5. Analysis tools and advertising
This website uses functions of the web analysis service Google Analytics. The provider of this service is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior patterns of website visitors. To that end, the website operator receives a variety of user data, such as pages accessed, time spent on the page, the utilized operating system and the user’s origin. This data is assigned to the respective end device of the user. An assignment to a user-ID does not take place.
Google Analytics uses technologies that make the recognition of the user for the purpose of analyzing the user behavior patterns (e.g., cookies or device fingerprinting). The website use information recorded by Google is, as a rule transferred to a Google server in the United States, where it is stored.
The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TTDSG. You may revoke your consent at any time.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
On this website, we have activated the IP anonymization function. As a result, your IP address will be abbreviated by Google within the member states of the European Union or in other states that have ratified the Convention on the European Economic Area prior to its transmission to the United States. The full IP address will be transmitted to one of Google’s servers in the United States and abbreviated there only in exceptional cases. On behalf of the operator of this website, Google shall use this information to analyze your use of this website to generate reports on website activities and to render other services to the operator of this website that are related to the use of the website and the Internet. The IP address transmitted in conjunction with Google Analytics from your browser shall not be merged with other data in Google’s possession.
You can prevent the recording and processing of your data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
For more information about the handling of user data by Google Analytics, please consult Google’s Data Privacy Declaration at: https://support.google.com/analytics/answer/6004245?hl=en.
Contract data processing
We have executed a contract data processing agreement with Google and are implementing the stringent provisions of the German data protection agencies to the fullest when using Google Analytics.
6. Custom Services
Handling applicant data
We offer website visitors the opportunity to submit job applications to us (e.g., via e-mail, via postal services on by submitting the online job application form). Below, we will brief you on the scope, purpose and use of the personal data collected from you in conjunction with the application process. We assure you that the collection, processing, and use of your data will occur in compliance with the applicable data privacy rights and all other statutory provisions and that your data will always be treated as strictly confidential.
Scope and purpose of the collection of data
If you submit a job application to us, we will process any affiliated personal data (e.g., contact and communications data, application documents, notes taken during job interviews, etc.), if they are required to make a decision concerning the establishment or an employment relationship. The legal grounds for the aforementioned are § 26 BDSG according to German Law (Negotiation of an Employment Relationship), Art. 6(1)(b) GDPR (General Contract Negotiations) and – provided you have given us your consent – Art. 6(1)(a) GDPR. You may revoke any consent given at any time. Within our company, your personal data will only be shared with individuals who are involved in the processing of your job application.
If your job application should result in your recruitment, the data you have submitted will be archived on the grounds of § 26 BDSG and Art. 6(1)(b) GDPR for the purpose of implementing the employment relationship in our data processing system.
Data Archiving Period
If we are unable to make you a job offer or you reject a job offer or withdraw your application, we reserve the right to retain the data you have submitted on the basis of our legitimate interests (Art. 6(1)(f) GDPR) for up to 6 months from the end of the application procedure (rejection or withdrawal of the application). Afterwards the data will be deleted, and the physical application documents will be destroyed. The storage serves in particular as evidence in the event of a legal dispute. If it is evident that the data will be required after the expiry of the 6-month period (e.g., due to an impending or pending legal dispute), deletion will only take place when the purpose for further storage no longer applies.
Longer storage may also take place if you have given your agreement (Article 6(1)(a) GDPR) or if statutory data retention requirements preclude the deletion.